Artisanal production
Original recipes, careful preparation, and attention in every batch.
Artisanal · Guia Lopes da Laguna/MS, Brazil
Flavor that warms the table.
Artisanal hot sauces, jams, and parrilla salt from Mato Grosso do Sul.
Meats Barbecue Cheeses Pasta Burgers Snacks Parrilla Gastronomy Meats Barbecue Cheeses Pasta Burgers Snacks Parrilla Gastronomy
A universe of flavors
From balanced heat to a sweet finish, from jam to parrilla salt. Three lines for the table and the fire.
Flavors that steal the conversation
Hot sauces, jams, and parrilla salt. Choose a line and find the right taste for every moment.
Sauce line
Traditional Chili
The intense classic for true chili lovers — clean aroma and real presence on the table.
- Contents
- 150ml
- Heat
- Bold
- Ingredients
- Alcohol vinegar, finger chili pulp, water, garlic, salt, extra virgin olive oil, rosemary, oregano, and xanthan gum.
Guia Lopes da Laguna · MS, Brazil
From a family fight came a flavor that crosses borders
Pimenta da Serra was born from the journey of Osmar Müller, a military firefighter who turned a lifelong passion into an artisanal brand.
It began in a difficult chapter: his daughter Luciane faced kidney complications and, after years of waiting, received a transplant on August 12, 2019. During hospital visits, Osmar tasted a sauce that stayed with him — and back in Mato Grosso do Sul, he recreated the recipe with his own touch.
The passion ran deep: since adolescence he had grown chilies in the backyard and made preserves for friends. The hobby became a purpose when Senar/MS, through ATeG Agroindústria, guided formalization, management, good manufacturing practices, and product professionalization.
Made by hand, root, and purpose
Every batch carries artisanal care, chosen ingredients, and the cooking spirit of Brazil’s Midwest.
Flavor first
Aroma, balance, and intensity designed for the table, not just for heat.
A story of resilience
A brand born from family affection, persistence, and faith.
From MS to the world
The taste of Guia Lopes da Laguna, with Senar/MS support and international reach.
From pantry to fire
Pimenta da Serra brings together artisanal recipes and selected ingredients across three lines: hot sauces, jams, and parrilla salt, always with the identity of Mato Grosso do Sul.
Get in touch
Orders, partnerships, and questions about our flavors. Reach us on Instagram, WhatsApp, or email.
- Owner
- Osmar Müller
- Phone
- +55 (67) 9 9845-0768
- CNPJ
- 48.052.934/0001-01
- Address
- R. Ricardo Barbosa, n° 3181 - Planalto
Guia Lopes da Laguna/MS - Brasil · CEP 79.230-000