Artisanal production
Original recipes, careful preparation, and attention in every batch.
About us
A brand with roots, heart, and purpose
Meet Osmar Müller's journey and the path that took a backyard flavor across borders.
Guia Lopes da Laguna · MS, Brazil
From a family fight came a flavor that crosses borders
Pimenta da Serra was born from the journey of Osmar Müller, a military firefighter who turned a lifelong passion into an artisanal brand.
It began in a difficult chapter: his daughter Luciane faced kidney complications and, after years of waiting, received a transplant on August 12, 2019. During hospital visits, Osmar tasted a sauce that stayed with him — and back in Mato Grosso do Sul, he recreated the recipe with his own touch.
The passion ran deep: since adolescence he had grown chilies in the backyard and made preserves for friends. The hobby became a purpose when Senar/MS, through ATeG Agroindústria, guided formalization, management, good manufacturing practices, and product professionalization.
Through CNA’s agroBR program, the brand represented Brazil at Expoalimentaria in Peru — Latin America’s largest food and agri-food technology fair — and caught the attention of importers from several countries.
Today the flavor that started in a backyard carries the Senar/MS seal and the authenticity of Mato Grosso do Sul, in sauces, jams, and parrilla salt for the table and the fire.
Senar/MS · Changing Lives
The story on video
From a fight for his daughter's life to the international market: watch how Osmar's passion for chili peppers became Pimenta da Serra, supported by Senar/MS and CNA's agroBR program.
Video: Senar/MS — Changing Lives
Expoalimentaria · Peru
Osmar took Pimenta da Serra to Expoalimentaria in Peru — Latin America's largest food fair — through the agroBR program.
Our journey
The origin
Chilies in the backyard
Since adolescence, Osmar grew chilies in the backyard and made preserves for friends. What was a hobby already pointed the way.
2019
The turning point
During his daughter Luciane's treatment — transplanted on August 12, 2019 — Osmar tasted a sauce that stayed with him and decided to recreate the recipe with his own touch.
Professionalization
Senar/MS support
Through ATeG Agroindústria, Senar/MS guided formalization, management, and good practices — and the hobby became a brand.
International
Brazil at Expoalimentaria
Through CNA's agroBR program, the brand represented Brazil at Latin America's largest food fair, in Peru, drawing the attention of importers.
Today
From MS to the world
Artisanal sauces carrying the Senar/MS seal and the authenticity of Mato Grosso do Sul — with new lines on the way.
Made by hand, root, and purpose
Every batch carries artisanal care, chosen ingredients, and the cooking spirit of Brazil’s Midwest.
Flavor first
Aroma, balance, and intensity designed for the table, not just for heat.
A story of resilience
A brand born from family affection, persistence, and faith.
From MS to the world
The taste of Guia Lopes da Laguna, with Senar/MS support and international reach.
Who walks with us
Partnerships that helped turn a family recipe into a professional brand.
Bring Pimenta da Serra to your table
Order your favorite flavors or build a kit — we're on WhatsApp and Instagram.